We're live with Southwest Airlines®

We're proud to announce the official launch of our strategic

partnership with Southwest Airlines®, launching in the marketplace today, (19th

August 2025).

This collaboration, delivered through Experience Connector, our

global B2B2C tours and activities distribution platform, marks a significant

milestone in both companies’ commitment to delivering seamless, flexible, and

unforgettable travel experiences to customers across North America and beyond.

The partnership will debut as part of Southwest’s new Getaways by Southwest™

product, which brings Southwest’s vacation packages in-house, offering curated

travel packages to over 30 destinations including Las Vegas, Orlando, Hawaii,

Cancun, Punta Cana, and Montego Bay.

The partnership debuts with premium airport transfer services, now live in select

leisure destinations, with expansion into additional verticals planned throughout

2025 and 2026. Through API integration, Getaways by SouthwestTM can seamlessly access Experience Connector’s content, enabling customers to book ground transfers as part of their getaway packages.

The technology provides automated connectivity, scalable distribution, and efficient fulfilment — creating value for both trade partners and travellers.

“We’re excited to join forces with Southwest Airlines to redefine how travellers

discover and book experiences,” said Isabel Beckermann, Chief Operating Officer

at AWG. “This partnership aligns perfectly with our mission to make travel more

exciting, accessible, and rewarding. Together, we’re creating a new standard for

holiday planning for Southwest customers.”

“Getaways by Southwest offers customers flexible bundled packages that include

air, hotel, car, and ground transportation options,” said Phil Gouel, Southwest

Airlines Vice President Product Development. “We’re grateful to partner with AWG togive our customers choices as they book their vacation packages and select the products that will enhance their next getaway to make it as stress free as possible.”

AWG and Southwest will continue to collaborate on activities and experiences and

product inventory to drive mutual engagement and growth moving forwards.

For more information, visit: www.southwest.com/getaways