Phillipa Standley moves into a new role at Attraction World this week as newly-promoted Head of Product.
Phillipa will join the theme park and attraction ticket specialist’s Leadership Team alongside Chief Executive Officer Olly Nicholls, Chief Operating Officer Justin Mahoney, Head of Marketing Neil Langdon and Head of Operations Vanessa Matthews. In addition, Attraction World are also looking to recruit a new Head of Strategic Partnerships as they look to expand into new areas of distribution following the renewed partnership with Thomas Cook last year.
She said: “After starting my journey within the AttractionWorld marketing team many years ago, I soon realised that I was only interested in one thing and that was the product we offer! Since then I have learnt on the job, learning and developing my skills to enhance our product offering, as well as establishing many great partnerships along the way. I’m excited to take on the new challenge of Head of Product at a monumental time for AttractionWorld, as the company transforms and adapts to a whole new world, where we accelerate in innovation and deliver the best product to all our customers.”
Attraction World are the UK’s leading experience ecosystem, and since its creation in 1996, has enabled over 5 million customers to pre-book attractions, excursions and experiences in over 30 countries around the world, with an unrivalled range of theme parks, sightseeing tours, theatre shows and experience days on offer, Attraction World are the now the UK's largest B2B Tours & Attractions supplier.
Olly Nicholls said: “Phillipa has been “pivotal” in helping the business navigate its way through the challenges of the Covid-19 pandemic, having joined Attraction World in 2009. Working with Phillipa over the last couple of years has been very rewarding. She has proven herself to be a very effective and experienced leader during the most challenging period that we have ever faced as a company and as an industry. I look forward to supporting her on her transition to her new role within the business and am sure that she will continue to be an important asset to Attraction World and all of its valued partners.”