Attraction World power Thomas Cook in-destination experiences

Tours, Activities, and Attractions specialist Attraction World today announced a long-term partnership with Thomas Cook to supply both experiences and ticketing technology.

Following the recent re-launch of Thomas Cook as an online travel business, the partnership will give Thomas Cook customers access to over 20,000 of the world’s most sought-after experiences across 70 plus destinations.

Initially Thomas Cook are utilising the Attraction World inventory through a white-label solution, but a full API integration into Thomas Cook’s booking platform will be completed shortly, allowing customers to access the whole range of experiences throughout their entire booking journey, ensuring the right experiences are presented to customers at the right time.

Oliver Nicholls, Chief Commercial Officer at Attraction World commented: “It is great to partner with Thomas Cook again after previously working together for many years. We are eager to move into phase 2 of the project to deliver our market-leading holistic API which will add experiences to the customer journey whether at time of booking, at the airport or in-destination. During what has been a very difficult time for the travel industry globally, it is great to see such an iconic brand operating in the UK again.“

David Scott, head of ancillaries and financial services commented: “We want to give our customers the best and simplest digital way to help them design their dream holidays. Working with Attraction World opens up a host of great experiences for customers to choose from and, as we open up more destinations as government restrictions change, customers can pick from some of the most popular parks, museums and experiences across the world.”

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