Attraction World are the UK’s leading experience ecosystem. We have built a technology solution to house our vast range of products, to allow us to offer our B2B partners an unrivalled omnichannel distribution system, both pre-travel and whilst customers are in destination.
Our focus on the upsell and cross sell defines us within the market.
Since its creation, Attraction World has enabled over 5 million customers to pre-book worldwide attractions confident in the knowledge, that they are supported, by an incomparable customer service team.
With its team of attractions experts and industry leading technology, Attraction World are uniquely positioned to helps its travel partners grow their sales of attraction tickets. We offer an unrivalled range of theme parks, sightseeing tours, theatre shows, experience days and other activities in over 30 countries around the world.
Our Experience Ecosystem
Direct integrations with the world's most popular theme parks along with the very best rates.
Multiple Hardware Solutions
Multiple hardware solutions for both the reselling partner and the attractions we work with directly.
All of our experiences offer 100% connectivity ensuring safe entry to all of our experiences and minimum hassle for customers.
Integrations with each continents biggest marketplace meaning we cover experiences in every destination and over 20,000 experiences .
Real Time Bookings
All bookings are made in real time meaning immediate confirmation to your customers, giving piece of mind.
Multilingual and multi-currency functionality, with commercial model with distribution partners to allow for a volume approach with suppliers
Attraction World evolved out of Unpackaged Holidays Limited (UHL), founded in 1996 by Rafael Pascual and David Cockerton as an early innovator in web-based B2B sales channels in the travel industry. It had two revenue streams – hotel accommodation and ticket reselling.